Pepsi has withdrawn its sponsorship of Wireless Festival following backlash over Kanye West being announced as the headline act.
The decision comes amid growing criticism of the rapper’s inclusion in the festival lineup, with concerns raised over his past controversial statements and actions.
A spokesperson confirmed the move, stating: “Pepsi has decided to withdraw its sponsorship of Wireless Festival.” The withdrawal is significant, as the company has been a major partner of the festival since 2015, with the 2026 edition previously branded as “Pepsi presents Wireless.”


